Let’s imagine that you are an SME.
You have a product or service that has be launched or revamped.
You have figured out that you need the services of a competent communications agency.
And you’ve managed to find a good young agency.
Now how do you brief the agency?
Note: the operative word is brief.
- Legal origin
- Keep it short, but provide the entire data.
There is a logical process to putting together a communications brief.
The Product/Service/Brand
The History
The Market
The Competition
Competitive Communication
Marketing History/Analysis
Working with the Agency
Time
An Open Mind
Approving the Communications Solutions.