India has different type of real estate projects. It all begins with the selection 7 availability of your land parcel. The first step of your Real estate strategy is to identify what kind of housing or product your potential buyers are looking for. If you are a real estate developer, one needs to formulate the … Read more
A logo is the cornerstone of your branding efforts. It’s one of the most important elements of your visual identity, and it can communicate a lot about your company even before someone has read a word of your marketing material. A well-designed logo can help make your startup look more professional, credible, and trustworthy. You … Read more
Brand identity refers to the way you want to portray your business to customers. Brand identity is not the same as brand image. In fact, a reputable brand image can be created through strong brand identity. Large companies spend millions on building a strong identity for people to reason with. Even if you are a … Read more
Best Ways Create Your Website for SaaS Companies Building a useful website is essential for promoting and selling your SaaS products. One needs to put in enormous thought, effort, and time to design the most user-friendly website for SaaS products. Dig deep into the article to discover tips to help you design the best website … Read more
So you have finally got the job of your dreams – an entry level position in a communications agency. After the first couple of paychecks, the next question will be how do I get ahead? You might be a writer, art director, digital artist, client servicing executive, media planner or whatever. The first step is … Read more
Every agency will, at some point in time, find itself needing more creative professionals. New business gains, or employee attrition, whatever the cause may be. Any smart business manager knows it is always better to promote from within, provided the guys on the inside have a definite upside! But, at times, hiring new crew is … Read more
Agencies have to be paid. And on time. The only question is, how? In the initial years, as the advertising business evolved, newspaper owners paid a commission of 15% to advertising agents who bought ad space in their publications. Slowly the individual ‘agents’ grew into advertising agencies with the expertise to develop extensive ad campaigns … Read more
Long ago, advertising students were taught to imagine a single member of the target audience, and talk to that person when creating communication. This is a rather nifty technique, but something that takes a bit of skill and practice to perfect. But once students figure it out, it can be used to crack almost any … Read more
Perhaps that should be rephrased as “Do celebs sell products?” Almost every brand which can afford communication today seems to have a celebrity endorsee or brand ambassador. Celebrity endorsement is an advertising strategy which involves celebrities or a well-known person using their social status or their fame to help promote a product, service or even … Read more
Let’s imagine that you are an SME. You have a product or service that has be launched or revamped. You have figured out that you need the services of a competent communications agency. And you’ve managed to find a good young agency. Now how do you brief the agency? Note: the operative word is brief. … Read more