So you have finally got the job of your dreams, an entry level position in a communications agency. After the first couple of paychecks, the next question will be how do I get ahead?
You might be a writer, art director, digital artist, client servicing executive, media planner or whatever. The first step is to carry out your duties at your level well. The thing is, how to do that. Continue Reading
Agencies have to be paid. And on time. The only question is, how?
In the initial years, as the advertising business evolved, newspaper owners paid a commission of 15% to advertising agents who bought ad space in their publications. Slowly the individual ‘agents’ grew into advertising agencies with the expertise to develop extensive ad campaigns tailored to clients’ needs. Continue Reading
Perhaps that should be rephrased as “Do celebs sell products?”
Almost every brand which can afford communication today seems to have a celebrity endorsee or brand ambassador. Continue Reading
How frequently do you brief your advertising agency?
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