Ad Digest

How to brief your communications agency


How frequently do you brief your advertising agency?
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Let’s imagine that you are an SME.

You have a product or service that has be launched or revamped.

You have figured out that you need the services of a competent communications agency.

And you’ve managed to find a good young agency.

Now how do you brief the agency?

Note: the operative word is brief.

  • Legal origin
  • Keep it short, but provide the entire data.

There is a logical process to putting together a communications brief.

The Product/Service/Brand

The History

The Market

The Competition

Competitive Communication

Marketing History/Analysis

Working with the Agency


An Open Mind

Approving the Communications Solutions.


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