How frequently do you brief your advertising agency?
Need some tips to brief your advertising agency?
Yes, we can help you with that!
Let’s imagine that you are an SME.
You have a product or service that has be launched or revamped.
You have figured out that you need the services of a competent communications agency.
And you’ve managed to find a good young agency.
Now how do you brief the agency?
Note: the operative word is brief.
- Legal origin
- Keep it short, but provide the entire data.
There is a logical process to putting together a communications brief.
Working with the Agency
An Open Mind
Approving the Communications Solutions.